The automotive world is abuzz with the news that Doug DeMuro, a renowned reviewer and YouTuber, has named the 2012 Tesla Model S as the most significant car of the last three decades. In a recent video, DeMuro emphasized that this choice was not even a question, citing the Model S's transformative impact on the auto industry. He argues that it has done more to reshape the industry's trajectory than any other vehicle released since the mid-1990s.
DeMuro highlights the Model S's groundbreaking role in proving that electric vehicles (EVs) could be both cool, fast, and luxurious. This shift in public perception is a key aspect of the Model S's success. While earlier EVs like the Nissan Leaf and Chevrolet Volt made a splash, DeMuro argues that they didn't fundamentally change how people viewed EVs. The Model S, however, demonstrated that EVs could be desirable, high-performance, and suitable for enthusiasts.
Furthermore, DeMuro views the Model S as a cultural turning point. Tesla, as a brand, expanded beyond just cars, venturing into Superchargers, home energy products, and a broader tech identity. This expansion showcases Tesla's evolution from a car company to a multifaceted tech brand.
Despite recent challenges in electric vehicle adoption, DeMuro remains optimistic about the long-term electrification of the auto industry. He believes that the Model S was the catalyst that set the stage for the future of electric mobility, even if it wasn't the first EV to hit the market.
In addition to the Model S's impact, the article also discusses Tesla's recent moves regarding Full Self-Driving (FSD) pricing. Tesla is transitioning FSD to a subscription-based model, which has sparked discussions among owners about the ideal pricing structure. Some owners suggest reducing the monthly subscription fee, while others propose tiered pricing based on the level of supervision required.
The article concludes by mentioning a potential loophole in Tesla's FSD pricing strategy. The 'Luxe Package' for the Model S and Model X includes Full Self-Driving for the vehicle's lifetime, providing a way to avoid the monthly subscription fee. However, this option is limited to these specific models and cannot be transferred to subsequent vehicle owners.
