Blakely Clothing, a rising star in the fashion industry, is gearing up for a significant expansion, targeting the US and Australia. Founded by Gareth Newman in 2012, the brand has experienced remarkable growth, turning over £84.1 million in the year to March 2026. This success is attributed to its strategic focus on the UK market, with Europe contributing nearly 40% of its global turnover. Blakely's plans to establish satellite headquarters in Sydney and Illinois are ambitious, aiming to reduce shipping costs and enhance accessibility for customers in these regions. The company's adaptable approach, initially catering to men's fashion, has evolved to prioritize women's clothing, resulting in three-quarters of its sales now coming from women's apparel. This shift in focus has been instrumental in Blakely's success, demonstrating the importance of adaptability in the ever-changing fashion landscape. Despite the challenges of business rates and the emergence of AI, Blakely remains committed to its Norfolk roots, with no immediate plans to relocate to London or Manchester. The brand's partnership with Norwich City as the front-of-shirt sponsor has further bolstered its local presence and brand awareness. As Blakely continues to expand its global reach, the company's founder, Gareth Newman, envisions a future where Norfolk can take pride in its own successful lifestyle clothing brand, aiming to make a positive impact on as many people as possible through its products.
